Acura Forums - Acura Enthusiasts Forum - Clever play fashion sports brand Xtep: fashion, personality, movement.

Xtep is a financial fashion sports personality in the blood of the spirit of sport, brand, fashion and sports card. The Throughout the Xtep history of the development, is a fashion movement history of the development, warm and imaginative, Wind & Fire series, cool flavor of the cold-blooded pride series, hard-edged blade series, Living spider Man series, the passion of the Olympic torch series, 04 of the fashion fun series, aggressive pioneer series, through a variety of series, the Xtep avant-garde fashion, individuality and rebellious brand culture to show up and Ymcmb clothing detonated a field fashion movement cyclone. While the in Xtep culture under the influence, many young people have to follow with the special steps. Xtep is the first brand of fashion sports market segments from the professional sports market. Xtep has been to do the China fashion sports brand "as the brand vision of development, in order to provide customers with the movement quality of the product, given the product fashion, personality, the cool designs. Today, special steps have to grow the fashion and sports fields the class a strong brand, moving to the sporting goods industry leader in brand speed. 
 Entertainment Sports "dual track" marketing In recent years, special steps, Cheap Ymcmb clothing a series of major brand marketing activities, and achieved remarkable results. The spokesmen Sporting Goods has long been a sports star "occupation". The extra step is the first company to enable entertainment celebrity endorsements sports brand. Xtep contrarian line, alone the provision of strange, signed in the younger age groups, has absolute appeal Nicholas Tse as a brand ambassador, to attack the sporting rebellious, maverick personality. the industry other competitors have adopted similar practices, first step delineation of a lively, pleasant combination of the Twins as a product spokesperson, and different stars affect different groups of consumers with personalized, Cheap YMCMB snapback hats and finally with the "X generation" to the social characteristics of the target customer summarize, centralized social community marketing, attract more customers to the "X generation" Xtep brand awareness, reputation, loyalty, while increasing Xtep customer camp continued to expand, both the formation of benign promote Community. Delineation of the different entertainment star driven by different consumer groups, Xtep "solid endorsement" also hit the sporting goods industry. 
 Entertainment marketing strategy offensive sporting goods market at the same time, special steps through the sponsorship of sporting events and other marketing tools to enhance the brand. According to incomplete statistics, during the National Games in Nanjing, print media day at least can see more than Ymcmb clothes 50 special step accompanied by the text or the lens of the athletes, the local television media every day at least have accumulated up to more than two hours Xtep and sports athletes into one screen, CCTV at least have accumulated up to more than one hour Xtep and 10th National screen play, enhance the brand awareness of the special steps while also better shaped Xtep brand image, increase Xtep brand gold. Xtep sales grew 80%. 
 In addition, special steps to support China's sports, education: Quanzhou City Federation of the Disabled donated hundreds of thousands of dollars worth of in-kind donation of 300,000 yuan; to the Project Hope Committee, and to launch a nationwide "special step Project Hope 'Love' activities "; during the earthquake in Taiwan, to Taiwan compatriots donated several hundred YMCMB Sleeveless Hoodie thousand dollars; donated 300,000 yuan to the Jinjiang City Chendai national secondary schools; to Jinjiang Charity donated 1 million yuan; to Quanzhou Economic & Technological Development Zone donated 500,000 yuan. 
 According to reports, the differentiation, brand differentiation, promote differentiation and marketing communications strategy, supplemented by "special step" branding the majority of young people favorite fashion sports brand differentiation strategy has also become the most sought-marketing cases of domestic sporting goods industry. The light of success has brought YMCMB Sweatpants many honors, 2002, "special step" brand has won the "Fujian Famous Brand", "Fujian Famous Brand", "Fujian Province customer satisfaction", "user satisfaction with services", "China's 500 most valuable brand, the Tenth National Games only partners, and other honorary titles, also won the highest honor of the four countries, "China Top Brand", "China Famous Trademark", "national exemption product" and "export commodities for exemption from inspection." The Xtep global strategy laid a solid foundation, will undoubtedly accelerate the pace of development of the special steps to the world. At present, special steps adopted the Madrid International Registration of trademark registration, a total of more than 40 countries and regions in the world. 
 We have reason to believe that the future "special step" brand YMCMB Sweatshirts will be known worldwide, the products will be bathed every corner of the world, like sunlight, shining on the future of the special steps.